December 19, 2008

HC Newsletter - December 22, 2008


As the end of a memorable year comes to a close, there is big news around the corner for Humboldt County fans. On Tuesday, January 13th of the new year, the HUMBOLDT COUNTY DVD finally will be available for rental or purchase.

You can already pre-rent or pre-buy the DVD at Netflix, Blockbuster,, and many other retailers. For those of you interested in purchasing a copy (or several), please consider ordering it directly from the filmmakers through the Humboldt County Official Site. [Note: Given the release date, we won't be able to ship DVDs until early-mid January.]

To mark the DVD's release, Magnolia Pictures will be hosting the Los Angeles Premiere of the film on Monday, January 12th at the Landmark Theatre in Westwood. For those of you who live in the LA area and want to see the film on the Big Screen and participate in a Q&A with the cast and crew, please email us and we will send you an invitation.

Finally, a small but important favor to ask. For those of you who have seen and enjoyed HUMBOLDT COUNTY, we would appreciate it if you would briefly visit one or more of the following sites and rate the film favorably. It should only take you a few minutes, but the impact will be everlasting. (If you didn't like the film, you can skip this step.)
Thank you all for your generous and enthusiastic support over the last year.


October 24, 2008

HC Newsletter - October 24, 2008

As the film continues to roll out to theaters across the country (see our website for details), I'm pleased to announce that the "Humboldt County" soundtrack is finally available for download from iTunes.

For those of you who have seen the film and experienced the extraordinary talents of our composer (iZLER) and music supervisor (Peymon Maskan, who helped us find all of the songs), this soundtrack is a bargain.

To have a listen or buy yourself or your loved ones a lifelong souvenir, open iTunes and search the store for "Humboldt County." Or just click here.

You're welcome,


October 3, 2008

HC Newsletter - October 3, 2008


Many thanks for all of your generous support over the past week. HUMBOLDT COUNTY's theatrical launch in its first nine markets was reasonably successful. Though it could have been better, it certainly could have been significantly worse. And the feedback we have been receiving from audience members in person and online has been overwhelmingly positive. The film will continue to play in most of the original cities (Austin, Berkeley, Portland, Santa Rosa, San Francisco and Humboldt) for at least another week, so please keep up the word-of-mouth.

Today, however, we have what could be our most important opening: New York City. (No disrespect to Eugene, OR, where we're also releasing.) We start our run at the Sunshine Cinema today, and the competition will be fierce, as there are 10 other new films also opening this weekend. However, based on our review in The New York Times, it's entirely possible that we could have a stellar weekend. So please remind your friends in The Big Apple to set aside 97 minutes for HUMBOLDT COUNTY in the next few days.

In other news, a few days ago HUMBOLDT COUNTY was awarded Best Narrative Feature at the Idaho International Film Festival. So that's nice.



September 21, 2008

HC Newsletter - September 21, 2008


Danny, Darren, and I have been on the road for the past week, promoting the film in several of the markets where it will open on Friday. We have been conducting television, radio, print and web interviews, participating in Q&As at word-of-mouth preview screenings, and generally pounding the pavement handing out posters, postcards, and customized match boxes to anyone with at least one hand. [See the Directors' Blog for more details.] Independent film fans all over Austin, Seattle, and Portland are now (hopefully) well aware of HUMBOLDT COUNTY’s forthcoming release. Next stop: The Bay Area, where we’ll be promoting for the rest of the week in anticipation of opening night, which is THIS FRIDAY.

We also received some breaking news yesterday: we finally have confirmation about our New York opening. HUMBOLDT COUNTY will have its Big Apple premiere on October 3rd, 2008 at the Sunshine Cinema (143 East Houston). This is arguably the finest indie film house in New York, and we are ecstatic that it’s hosting our first East Coast release.

No word yet on the timing and venue for Los Angeles, Chicago, and other cities, but we’ll let you know as soon as we hear.

This weekend is the Olympic Finals for HUMBOLDT COUNTY -- we only get one shot at a significant opening. Remember: there won’t be any television commercials or massive ad campaigns for this film; our marketing is heavily dependent on word-of-mouth, so please make sure everyone you know in the cities it's opening are aware of its release.



August 26, 2008

HC Newsletter - August 26, 2008


Mark your calendars and spread the news: one month from today, "Humboldt County" finally will open in theaters.To help increase awareness, we have been hard at work creating a wealth of marketing materials:
  • The magnificent new "Humboldt County" Trailer is now available. In fact, it is so compelling the folks at Apple asked for exclusive rights to it for a week on the Apple Trailers site. Take a couple minutes to check it out. The team that worked on it was phenomenal, and the results are stunning.

  • We shot a Promotional Video for the film last month that features a number of our cast members. We are told it's entertaining, but you should judge for yourself.

  • The "Humboldt County" Website has been updated. It is now faster and more scalable. Over the next few weeks the amount of content will grow notably, as articles, reviews, and maybe a Sudoku puzzle or two are posted there.

It cannot be stressed enough how critical your help will be in raising awareness of this motion picture. Many of you have been supporting us for over two years now, and this film's success is -- for better or worse -- almost entirely dependent upon the number of tickets sold during the first weekend in theaters.

So please forward the trailer, promotional video and website to anyone you think might be interested. And for those of you in one of the cities where the film will open in theaters (September 26th in Arcata, Austin, Berkeley, Eugene, Eureka, Garberville, Portland, San Francisco Seattle; early-mid October in Chicago, Los Angeles, New York, and possibly others), go ahead and treat yourself to a ticket. Or five.



August 8, 2008

HC Newsletter - August 8, 2008


It has been a busy and exciting few weeks for the "Humboldt County" team, as the film's public launch is imminent. The current release schedule is as follows:
  • Friday, September 26: AUSTIN, BERKELEY, PORTLAND, SAN FRANCISCO, SEATTLE, and of course HUMBOLDT (Eureka, Arcata and Garberville)

    [The date(s) and locations will be determined over the next month or two and are dependent on how well the film plays in its first week. And apologies, Chicagoans, for previously misleading you about the timing.]
For those of you who might not live in one of our release markets or who would rather see the film in the comfort of your own screening room (and/or not have to spring for a babysitter), the film will also be available on Video On Demand (on most every cable and dish network) starting Monday, September 1st.

In anticipation of these impending dates, we have been scrambling to finalize a number of associated elements, including:

- Our Release Poster: The Motion Picture Association of America, the governing body that assigns ratings to films (as expected, ours got an "R"), also closely monitors movie websites, trailers, posters, and other marketing areas. They took issue with the image of our protagonist standing on an oversized, lit "marijuana cigarette" -- even ablaze tobacco cigarettes go against their regulations -- so we had to make some delicate adjustments, which include a new tagline.

- Our Official Trailer: The MPAA rejected our trailer for, among other offenses, instances of explicit drug use. We had to create a new trailer, which was harder than we thought, as it is challenging to convey the tone and themes of a film when you are forbidden from showing or discussing the profession/lifestyle of several of the principal characters (i.e., pot farming). In the end, we are pleased with the new trailer and hope you will agree next week when it is released on our website.

- Our New Website: Not surprisingly, the MPAA did not approve of our website either. We are updating it, but that may take several weeks. The new one will have much of the same design as our existing one, but it will be faster and much, much sweeter.

- Video Promotions: We shot and edited a promotional short film, which will soon be distributed on the internet as well as the Video On Demand networks, and should serve to increase awareness of the film.

We are also working to produce a soundtrack for the film, as well as any other merchandise that might be in demand (t-shirts, anyone?).

In addition, Danny & Darren will be taking their Dog & Pony show on the road. During the two weeks prior to the theatrical release, we are planning a "Barnstorming Tour" involving publicity events, screenings of the film, and other grass roots marketing efforts* in each of the markets where "Humboldt County" will open. We are also holding our premier in Humboldt County itself on Wednesday, August 27th at the WildRivers 101 Film Festival.

More news to come in the next several weeks, including a detailed itinerary of the Barnstorming Tour.



*No matter where you live, if you are interested in volunteering to help us with the film's campaign in your areas, please email us at and we'll make you an official part of the team.

July 15, 2008

HC Newsletter - July 15, 2008

As the release date for HUMBOLDT COUNTY approaches, the excitement and intensity is mounting. Take, for example, last week, when Danny & Darren sat on a panel with Peter Bogdanovich and Mark Cuban for the Television Critics Association annual event. It was a treat for us to reconnect with Mr. Bogdanovich, and hearing Mark Cuban (who owns -- among many other entities -- Magnolia Pictures) repeatedly extol the virtues of our film to dozens of reporters was spectacular. And a bit surreal. Details and pictures can be found on the Directors' Blog.

For the last several weeks, we have been preparing the marketing campaign for the film's public debut. We shot a promotional video (which ended up being a short film) that included cameos from several of our more recognizable cast members. We also began the process of recutting our trailer and redesigning our poster, both of which are necessary if we want an MPAA rating. In addition, we are converting the film to video, compiling our DVD extras, and finalizing innumerable other details, including a roadshow of pre-release screenings around the country to increase awareness of the film.

Now for the news for which many of you have been waiting: it appears that the theatrical release date for HUMBOLDT COUNTY will be Friday, September 26th, 2008. Mark your calendars, tell your friends, and save up your allowance because we expect to see all of you there.More to come as that date inches towards us.